How to build the core competencies in the technologic products? The general engineer of Sichuan Jiannanchun Group Co,. Ltd., as well as Chinese wine scientist, Zhancheng Xu believes: we should use the core competence of the winery Corporation to build up the brand wine’s core competencies.
Xu said that the core competence of the Corporation is the key element for a company's survive and development. The traditional craft, wine blending, microbial technology are the core elements for the brand wine. The market share is another support to the brand wine’s development, and they can earn customers royalty. In this circumstance, a company should rethink the management tactic of its brand wine. To the famous winery company, we should raise our craft into a higher international scientific level.
A successful winery must have its own core competencies, what is should be developed and renewed. And even core competencies have been made, it will be broke down in the future. How to keep the core competencies are the most important things in the management of company. It should be unique, that is to say, "cannot buy", "cannot bring", "cannot disappear". All kinds of winery should change the situation of lagging industry and technology, in order to have these core competencies. In the process of brand-building, we should use the core competence of the winery Corporation to build up the brand wine's core competencies. the brand wine's core competencies is a performance in the market and it can represent a core competence of the winery Corporation.
